The San Francisco 49ers unveiled the 49ers PRIDE fan club last month, becoming the first NFL team to create a club geared explicitly toward members and allies of the LGBTQ+ community. The first team-sponsored club event will allow fans to join the 49ers front office during the San Francisco Pride parade on June 30.
The 49ers also plan to set up watch parties for games during the upcoming season.
"We're hopeful that other teams will follow suit," 49ers Chief Administrative Officer Hannah Gordon, who led the initiative, said during an NFL Network interview on Wednesday. "We've already heard from other teams who were really interested after we launched."
Hannah notes that the 49ers had almost 1,000 fans sign up within the first couple of days of the club's launch.
49ers PRIDE joins WON (Women of the Niners), a club for female 49ers fans relaunched last year, as another example of the team's ongoing efforts to connect with often overlooked groups within the community. Gordon believes the creation of 49ers PRIDE was the natural next step in the team's inclusion efforts.
Lindsay Rhodes asked Gordon where those efforts originate.
"It comes from our ownership," Gordon responded. "It comes from Denise DeBartolo York, from Dr. (John) York, from (son and team CEO) Jed (York), from (daughters) Jenna and Mara, from (Jed's wife) Danielle, from the entire family. So for us, because it comes from the top, it's really easy to follow through on."
Why 49ers' Nick Bosa is a top-5 defensive centerpiece
By David Bonilla
Apr 4
NFL Media analyst Bucky Brooks recently ranked the top defensive centerpieces he'd build an NFL roster around. Topping the list are two dominant pass rushers—Micah Parsons and Myles Garrett—which comes as no surprise. Both are under 30 and widely considered among...
Why Dan Patrick believes 49ers QB Brock Purdy will get worse
By David Bonilla
Apr 4
San Francisco 49ers owner Jed York recently spoke to reporters and was asked whether Brock Purdy is a top-10 NFL quarterback.
"I think he is. I think he's great," York replied.
However, he added a caveat: "Especially when you combine him with [head coach] Kyle [Shanahan] and...
Florio: Brock Purdy may never become a top QB, so why should the 49ers pay him like one?
By David Bonilla
Apr 5
Mike Florio's hot takes frequently spark debate among NFL fans, and his latest comments about San Francisco 49ers quarterback Brock Purdy will probably be no exception. As the 49ers enter contract extension talks with Purdy—talks expected to make him one of the NFL's...
Mock draft roundup: PFF, TDN, CBS Sports, and The 33rd Team project 49ers' moves
By David Bonilla
Apr 7
Mock draft season is in full swing, and several top news and analysis outlets have released their latest projections for the 2025 NFL Draft. Among them are Pro Football Focus (PFF), The Draft Network (TDN), CBS Sports, and The 33rd Team. Here's a look at what these analysts...
