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NFC championship game officiating and a rule analysis

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The NFL rulebook states that any grab of the jersey is a penalty.

This would seem to indicate that this should have been a penalty

https://www.youtube.com/watch?v=x7M2UyVSpSw

as should this

However it seems that refs allow for jersey tugs if they are accompanied by an attempt to make a play on the ball or if they are quick and immediately released.

For example:

Go to the three minute mark of this video

Or this play right here

The key call on the Packers was long and not accompanied by attempt to play the ball, so I think it was ruled properly.
read this article.

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