21 personnel vs 3-4 Over. I think this is a variation of split zone, which is an inside zone blocking run. The yellow line I drew for Juice is what I think he should do. Split zone always has a blocker come across the formation to kickout the force defender.

McG and Richburg are to chip then move to second level. Westburg hits his target to help Person. McG whiffs his chip to help Celek.

Celek does not have leverage on his block and that 5t is into the backfield.

I think Juice is supposed to block the blue force defender, but he sees that Celek has lost on his block so Juice instead leads to the gap inside of Celek's block. Coleman can't fit through that so he looks to go where the run is supposed to go (I think), but the force defender is unblocked.

It looks like Juice could have continued on his path to block that edge force defender, but decides to block the 5t.
