3Q 1st & 10
49ers come out in 13 personnel (1rb/3te/1wr) and line up in a tight formation to pull all the defenders inside the numbers, and the safeties shallow. I was wondering when the 49ers would start using 13 to attack defenses. Kyle did this in ATL and mostly pass out of this personnel grouping.
(article on Kyle using 13 with ATL)
The red and yellow routes are very similar to the play above, but with different personnel, the routes are now ran by TEs.

GB in Cover3 (oranges and blue are the four underneath defenders). With the formation so condensed, playaction causes things to get even tighter. The playaction keeps the middle red safety shallow as Dwelley and Kittle both release downfield.

With the red safety playing so shallow due to formation and personnel, he sees Dwelley running that intermediate crosser. Blue is the weakside Hook defender and needs to match any intermediate crossing routes. Many teams play Cover3 this way and I think GB is doing that here.
In this pic, blue Hook defender just recognized the crosser and is late to match Dwelley. Red middle deep safety also sees Dwelley's crosser and with the Packer defense already victimized by this route earlier in the game, red safety decides to come forward to match Dwelley's crosser - Dwelley is blue's assignment, not red's.

Kittle breaks towards the Corner to get the field side deep 1/3 defender turned, then breaks to the Post where there is no longer a safety to defend the Post.

+61. Red safety is Adrian Amos. Smart player, thought he had a beat on what the 49ers wanted to do. Abandoned his assignment to jump the crosser and left his CB out to dry.
